Do I need branding? The answer is yes everyone needs branding, company’s big or small should still have done their homework on order to increase their chance for success.
What is Branding?
How can we help?
Alright here we go quickly answer the questions.
Who made that TV?
Who Manufactured that ball?
Your answers say that you completely understand branding!
Strait Lines Business Branding
All business branding begins with a branding audit. This helps us to determine the best directions to move forward with Strait Lines Brand Audit Includes all of the following services
Step 1. We help to you to identify | Your business’s mission, vision, unique selling proposition and positioning. Who are your target customers, and what does your brand promise them? Clarify what you think your brand is before evaluating what others think.
Step 2. We Evaluate your competitors' brands. | We will assess your competitors' marketing and advertising materials, websites, social media presence and customer service.
Step 3. We evaluate your potential customers and demographics. | This will measure your brand awareness with questions like these. Have you ever heard of this brand? Have you ever used this brand? What do you know about this brand? How would you describe this brand to others? What problem does this brand solve for you? How does this brand make you feel?
Step 4. We will assess or help you create external marketing materials. | Review your business logo, brochures, sales sheets, product packaging, letterhead, business cards and print advertisements. Compare them to your online presence, including your business website, email marketing messages and newsletters, social media profiles and content marketing pieces. Are all of these elements consistent in terms of design, color and tone of voice? How effectively does each piece target your intended market?
Step 5. Review your business website or those of your competitors. Using website analytics, to assess. | Where is web traffic coming from? If all your traffic comes from one or two sources, you’re vulnerable to any changes to those sources; try to diversify. Is your website attracting your target market? More traffic is only valuable if it’s the right kind of customer. What is your bounce rate? If most visitors leave your site leave right away, it's not as effective as it should be. What is your conversion rate? Is it rising or falling?
Step 6. We will review your social media data. | Use your social media analytics to examine how well your social media marketing is working. What types of customers engage with your brand on social media? Are they customers you want? What are they saying about your brand?
Step 7. We will review our results. | Using the information weve gathered, document what aspects of your brand work, which need some fine-tuning, and which are missing the mark entirely. Then create an action plan for updating your brand to bring it in line with your business’s mission and vision.
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